
PharmaEvo - Website
- Customer
- PharmaEvo (Agielle S.r.l.)
- Location
- Naples
- Date
- October 2026


The new website for PharmaEvo, CRM and business intelligence for the pharmaceutical industry. Interactive simulations of the app and the pivot table, an AI consultant that shows them to whoever asks, and every URL of the old WordPress site preserved.
Technologies
Software to try, not to describe
Since 2009 pharmaceutical, nutraceutical and veterinary companies have used PharmaEvo to track sales and the work of their medical sales reps. The previous site was a 2022 WordPress build with generic copy and scattered features: people arriving from an ad couldn't tell within a few minutes whether the product fit their sales force.
We rebuilt the site from scratch with a single rule: let people try the real product. Instead of screenshots and promises, the app and the back office are rebuilt right inside the page, with demo data. Below are the same components running on pharmaevo.com: go ahead and touch them.
The sales rep app, inside the page
A ten-step tour shows a sales rep's day: the next visit with its countdown, the schedule, a visit logged in three taps, the privacy consent signed on screen, offline work that syncs as soon as the signal is back. Press Prova tu and the phone is yours.
The sales pivot, without Excel
The Sales Module is the heart of the software: you upload the month's file and cross rep, product, micro-area and month by dragging fields. We rebuilt it in React with saved views, heatmap, filters and export. Below 760 pixels it turns into a compact view designed for phones.
An AI consultant that answers by showing
pharmaevo.com also has an AI consultant. Visitors describe how they work today (how many reps, which data, what lives in Excel) and the consultant answers by opening the app or the pivot on the case they care about. It doesn't ask for contact details to answer questions: it offers once, when there is something to give in return.
It runs on Claude with spending limits, abuse protection and conversations stored anonymously. For prices and contracts it hands over to a person on the PharmaEvo team. To try it, visit the site: it's the «Chiedi al consulente» button at the bottom right.
The project in numbers
The sales rep app and the sales pivot table, rebuilt in React and ready to try in the browser.
Same addresses, titles and meta tags as the old WordPress, with 301 redirects for everything else.
Modules, app, security, FAQ, blog and consultation request, all at the same addresses as before.
Contrast, visible focus, touch targets and reduced motion when the system asks for it.
Under the hood
- Simulations with demo data. The app and the pivot are React components with a guided tour, saved views and export, fed by made-up companies, people and products.
- SEO migration without losses. A 1:1 redirect map, identical titles and meta tags where they already worked, sitemap, feed and structured data (Organization, SoftwareApplication, FAQ, articles).
- Content without developers. Pages and articles are edited in Sanity Studio and go live right away, no rebuild needed.
- Protected leads. Consultation form with Cloudflare Turnstile, honeypot and rate limiting; requests arrive by email through Resend.
- Privacy before tracking. In-house consent management: Google Tag Manager loads only after the visitor says yes.
See PharmaEvo live
Ask the consultant a question and see how it answers.
The team on this project
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