SEO and Positioning on Google
A beautiful site that no one finds is an expensive brochure. SEO is the work that makes it visible for the searches that matter, and for a local business they are few, precise and with a very high intention: those looking for your service plus the name of your city are already deciding who to call.
We work on three fronts together, because separated they do little: the technical part of the site, the contents that answer people's real questions, and the Google Business tab which in the local package often weighs more than the site itself. No promises of first position within thirty days: whoever makes them is selling air.
What it includes
Keyword analysis and research
We understand what your customers are really looking for, with what words and how often. It's the step that avoids spending months on queries that no one types.
Technical SEO
Speed, structure, structured data, sitemap, indexing. The foundation on which everything else rests is the part that we most often find broken on existing sites.
Content and local SEO
Service and city pages written for real searches, plus the Google Business listing optimized for categories, photos, hours and reviews.
Monitoring and reporting
Positions, clicks and calls from Search Console and the Google tab, explained in Italian. You know what has changed and why, month by month.
Competitor analysis
Let's look at who is in front of you and why: how many pages they have, which words they focus on, where they get the links from. Copying is useless, but knowing where you are behind is.
Recovery of sites already penalized
Sudden drops in traffic, pages disappearing from the index, migrations gone wrong. First we understand what happened, then we intervene: on the contrary it is like giving medicines at random.
The advantages
- More visibility on searches that bring customers
- Technical SEO, content and Google Business together
- Readable, jargon-free monthly reports
Who it is for
Local businesses, professionals, e-commerce and SMEs who have a site but don't receive contacts from Google, or who are about to redo it and want to set it up right from the start.
Frequently asked questions
How long does it take to see SEO results?
The first signs can be considered in two or three months, stable results in six or more. It really depends on how competitive your area is and where you start from. Anyone who promises you the first position in a month is either talking about paid ads or not telling the truth.
What is the difference between SEO and Google Ads?
Ads buy immediate visibility and stop bringing it the moment you stop spending. SEO builds positions that stick, but it takes time. On many local projects it makes sense to start with ads as SEO matures, and reduce them later.
Do I need to redo the site to position it?
Not always. If the structure holds and the problem is content and configuration, we intervene on what is there. If the site is slow, built on a theme full of plugins and impossible to modify, redoing it costs less than keeping it alive. We'll tell you after the analysis, which is free.
Do you also take care of the Google Business listing?
Yes, and it is included in local projects. For a neighborhood business, the listing often brings more calls than the site: right categories, photos, right hours, responses to reviews, and an easy way to ask customers for new ones.
How much does an SEO service cost?
It depends on what needs to be done, and the real difference is between a one-off intervention on the site and continuous work on contents and positions. We always start with a free analysis: if the site has serious technical problems we'll tell you straight away, because there's no point in writing content on broken foundations.
Is it also useful for a small and very local business?
It is often where it pays the most, because the competition is low and the searches have a very high intention. In many municipalities in our area, a few well-designed pages and a well-kept Google listing are enough to stay ahead of everyone, and those who surpass you do so only because they thought about it first.
Do you also care about being found on ChatGPT?
It is a similar but different job, and has its own page: Generative Engine Optimization. On classic SEO the aim is to position yourself in Google results, on AI engines to be the source that is cited in the response. On many projects it is better to do them together.
Other services
Let's talk about your project
Book one free consultation, online or in person at your place. We'll tell you right away how we can help you and how quickly.