Concrete digital, explained simply.
Practical guides and advice on websites, apps, software, artificial intelligence and positioning, to grow your business.
How much does it cost to create an app
What the estimate for an app depends on, what the actual ranges are, how much it costs to maintain it each year and how to understand if you really need it.
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My site doesn't appear on Google: what to check
Is your site not found on Google? The seven true causes, in order of frequency, with the check to be done for each. You check almost all of them yourself.
Google reviews and local SEO: how much they really matter, with the numbers
Google reviews weigh about a fifth of local positioning. Data from Whitespark, BrightLocal and Harvard, and the guide to using it well.
How much does a restaurant website cost?
The real price ranges for a restaurant website, from the digital menu to table reservations. And errors that cost more than the site itself.
How to be found on ChatGPT (not just on Google)
More and more customers are asking ChatGPT for recommendations instead of searching on Google. Here's basically how to make the AI mention your business too.
How much does a website cost in 2026 (and what really makes it go up)
Where do you start with a website, what makes the quote go up and how to understand if a price is right or if they are charging you for air.
AI for small businesses: 5 concrete uses (without being an expert)
No science fiction: five real ways a small business can use AI today to save time and work better.
Management software for dairies: how to put orders and production in order
Orders on paper and WhatsApp, production calculated by hand every morning: this is how a customized management system changes the day in a dairy farm.