La Mattonella Discount - E-commerce

La Mattonella Discount contacted us with a clear objective: to bring online a business with over 30 years of experience in the flooring and covering sector, without losing the direct relationship and care for the customer that has always distinguished them. The challenge was to transform a physical point of sale, already known for its vast choice, competitive prices and personalized consultancy from the in-store architect into a complete and functional e-commerce, capable of reaching customers throughout Italy and abroad. The customer needed an online shop that was: - Simple and intuitive to navigate, even for a non-digital audience - Flexible in payments, with financing options in 3 or 6 installments - Connected to the physical point of sale, for a coherent experience - Equipped with rapid assistance, integrating WhatsApp as a direct channel We designed and developed a tailor-made platform that was not limited to "putting products online", but which digitally replicated the experience in the showroom: consultancy, personalized offers, real social proof and a path of purchase designed to convert — from the first click to home delivery.